Wednesday, January 14, 2009
I spent 35 years at Campbell-Ewald, the Chevy ad agency, starting as an art director in the sales promotion group. Corvette lore was beginning to take shape with the help of a fellow named Barney Clarke, the writer for ads from day one. My first assignment was the first issue of the CORVETTE NEWS magazine. Fifty years later the magazine is still being published and you can buy it at most places magazines are sold. Now it has more color, more pages, and more of everything just like the Corvette of today and is titled CORVETTE QUARTERLY. I produced direct mail and other promotional material before getting a chance to do a series of ads. After I became a creative director I reluctantly passed the ad efforts to others but kept a close eye on what was being produced. Everybody wanted to work on Corvette and I'll try to give the proper credits. David E. Davis Jr. was the writer that followed Barney Clark and the one I worked with to produce most of my ads.