Wednesday, January 14, 2009
This is Volume 1- Number 1 of the Corvette magazine. I'll start with it because it was my beginning association with Corvette. Later I'll go back and show some of the earlier ads. The idea for a magazine had already been presented to the Chevrolet client, a fellow named Joe Pike, when I came to the agency. I had been working for Benton and Bowles on the Studebaker account and had won several awards for their brochures before they became part of Packard. My new boss was Harry Borgman who is still active and producing wonderful stuff. Go to http://harryborgmanart.blogspot.com/ to see some of his work. The budget for the first issue was lean - very lean. The photography had to be picked up from the GM photo archive. A man named Myron Scott ran the thing and was very happy to have his material used. Several writers in our group contributed copy and I put the issue together. It established what the magazine would look like for many years. If you happen to have this first issue of CORVETTE NEWS you have a very valuable piece of Corvette memorabilia.
I spent 35 years at Campbell-Ewald, the Chevy ad agency, starting as an art director in the sales promotion group. Corvette lore was beginning to take shape with the help of a fellow named Barney Clarke, the writer for ads from day one. My first assignment was the first issue of the CORVETTE NEWS magazine. Fifty years later the magazine is still being published and you can buy it at most places magazines are sold. Now it has more color, more pages, and more of everything just like the Corvette of today and is titled CORVETTE QUARTERLY. I produced direct mail and other promotional material before getting a chance to do a series of ads. After I became a creative director I reluctantly passed the ad efforts to others but kept a close eye on what was being produced. Everybody wanted to work on Corvette and I'll try to give the proper credits. David E. Davis Jr. was the writer that followed Barney Clark and the one I worked with to produce most of my ads.